About Me

I'm a senior creative with extensive experience working on international brand campaigns & content, experiences, pitches and digital transformation. 

I enjoy working on challenging projects in a highly collaborative, hands-on way.

“A creative entrepreneur”

I have 15+ years experience in Asia, Europe and Africa including a diverse range of disruptive projects for international brands like Airbnb, American Express, Google, Heineken, Nestlé, Red Bull F1, Shiseido, Unilever and others.

My agency experience includes co-founding creative agency Arcade (Singapore, Jakarta, Shanghai, Tokyo) with 140+ Arcadians (sold to Publicis Groupe) and working in a range of roles — on-ground and remote — with Publicis Groupe (Paris, Singapore, Shanghai, Beijing), Marcel (Paris), BBH (Singapore), Ogilvy (Singapore, New York, Cape Town), M&C Saatchi (Singapore), Google (Toaster, Singapore) and Fabrica (Italy).

#Copy #Art #Design #UX #UI #Innovation

#ConceptDevelopment #CreativeDirection